Market segmentation : how to do it, how to profit from it /

Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: NetLibrary, Inc
Other Authors: Dunbar, Ian, 1951-
Format: eBook
Language:English
Published: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2004.
Edition:[3rd ed.].
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Previous edition: Basingstoke: Macmillan Business, 1995.
Electronic resource.
Physical Description:1 volume
Bibliography:Includes bibliographical references and index.
ISBN:1417552689 (electronic bk.)