Market segmentation : how to do it, how to profit from it /

Bibliographic Details

Main Author:	McDonald, Malcolm
Corporate Author:	NetLibrary, Inc
Other Authors:	Dunbar, Ian, 1951-
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2004.
Edition:	[3rd ed.].
Subjects:	Market segmentation. Electronic books.
Online Access:	Connect to the full text of this electronic book