The strategy and tactics of pricing : a guide to growing more profitably /

Bibliographic Details
Main Author:	Nagle, Thomas T., 1951-
Other Authors:	Hogan, John E. (College teacher)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Pearson/Prentice Hall, [2006]
Edition:	4th ed.
Subjects:	Pricing. Marketing > Decision making.

West Campus Library: Stacks