Cover Image

Balanced brand : how to balance the stakeholder forces that can make or break your business /

Bibliographic Details
Main Author: Foley, John, 1955-
Other Authors: Kendrick, Julie
Format: Book
Language:English
Published: San Francisco, CA : Jossey-Bass, [2006]
Edition:1st ed.
Subjects:
Brand name products.
Corporate image.
Relationship marketing.
Product management.
Online Access:Table of contents
Table of Contents:
  • Strong brand, strong reputation
  • Measuring brand and reputation
  • The BalancedBrand System
  • Brand assessment
  • Stakeholder assessment
  • Stakeholder return on investment
  • Balanced culture
  • Balanced conversation
  • Creating and maintaining balance.