Balanced brand : how to balance the stakeholder forces that can make or break your business /

Bibliographic Details

Main Author:	Foley, John, 1955-
Other Authors:	Kendrick, Julie
Format:	Book
Language:	English
Published:	San Francisco, CA : Jossey-Bass, [2006]
Edition:	1st ed.
Subjects:	Brand name products. Corporate image. Relationship marketing. Product management.
Online Access:	Table of contents