Emotion and reason in consumer behavior /

Bibliographic Details
Main Author:	Chaudhuri, Arjun
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, [2006]
Subjects:	Consumer behavior. Consumer behavior > Psychological aspects.

Description
Physical Description:	xv, 165 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 149-158) and index.
ISBN:	075067976X (alk. paper)