Creating images and the psychology of marketing communication /

Bibliographic Details
Other Authors:	Kahle, Lynn R., Kim, Chʻung-hyŏn, 1950-
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006.
Series:	Advertising and consumer psychology.
Subjects:	Consumers' preferences > Cross-cultural studies. Consumer behavior > Cross-cultural studies. Imagery (Psychology) Brand choice. Attachment behavior. Communication in marketing. Image (Psychology)

Description
Physical Description:	xxxv, 405 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0805852166 (alk. paper)