Creating images and the psychology of marketing communication /

Bibliographic Details
Other Authors:	Kahle, Lynn R., Kim, Chʻung-hyŏn, 1950-
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2006.
Series:	Advertising and consumer psychology.
Subjects:	Consumers' preferences > Cross-cultural studies. Consumer behavior > Cross-cultural studies. Imagery (Psychology) Brand choice. Attachment behavior. Communication in marketing. Image (Psychology)

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