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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Author: Kim, W. Chan
Corporate Author: NetLibrary, Inc
Other Authors: Mauborgne, Renée
Format: eBook
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2005]
Subjects:
New products.
Market segmentation.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Creating blue oceans
  • Analytical tools and frameworks
  • Reconstruct market boundaries
  • Focus on the big picture, not the numbers
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome key organizational hurdles
  • Build execution into strategy
  • The sustainability and renewal of blue ocean strategy.