Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Bibliographic Details

Main Author:	Kim, W. Chan
Corporate Author:	NetLibrary, Inc
Other Authors:	Mauborgne, Renée
Format:	eBook
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [2005]
Subjects:	New products. Market segmentation. Electronic books.
Online Access:	Connect to the full text of this electronic book