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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Author: Kim, W. Chan
Corporate Author: NetLibrary, Inc
Other Authors: Mauborgne, Renée
Format: eBook
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2005]
Subjects:
New products.
Market segmentation.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xv, 240 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [223]-229) and index.
ISBN:1417589051 (electronic bk.)