Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /

Bibliographic Details
Main Author:	Creveling, Clyde M., 1956-
Other Authors:	Hambleton, Lynne, McCarthy, Burke
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall, [2006]
Subjects:	Marketing > Management. Marketing > Quality control. Six sigma (Quality control standard)
Online Access:	Table of contents

Table of contents

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