Cover Image

Corporate branding : purpose/people/process : towards the second wave of corporate branding /

Bibliographic Details
Other Authors: Schultz, Majken, Yun, Mi Antorini, Csaba, Fabian F.
Format: Book
Language:English
Published: Køge, Denmark ; Herndon, VA : Copenhagen Business School Press, 2005.
Edition:1. ed.
Subjects:
Brand name products > Management.
Corporate image.

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Call Number: HD69.B7 C67 2005
 
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HD69.B7 C67 2005 Available