What customers really want : how to bridge the gap between what your organization offers and what your clients crave /

Bibliographic Details
Main Author:	McKain, Scott
Format:	Book
Language:	English
Published:	Nashville : Thomas Nelson Publishers, [2005]
Subjects:	Relationship marketing. Marketing > Psychological aspects. Consumer behavior. Customer services > Management. Customer relations > Management. Organizational effectiveness.
Online Access:	Table of contents

Table of contents

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