Primal branding : create zealots for your brand, your company, and your future /
"What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that b...
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| Format: | CD Audio Book |
| Language: | English |
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[Old Saybrook, Conn.] : Tantor Media,
[publisher not identified] ;
[2006]
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