Primal branding : create zealots for your brand, your company, and your future /

"What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that b...

Full description

Bibliographic Details

Main Author:	Hanlon, Patrick
Corporate Author:	Tantor Media
Other Authors:	Sklar, Alan
Format:	CD Audio Book
Language:	English
Published:	[Old Saybrook, Conn.] : Tantor Media, [publisher not identified] ; [2006]
Subjects:	Brand name products. Branding (Marketing) Consumer behavior. Audiobooks.