Billions : selling to the new Chinese consumer /

Bibliographic Details
Main Author:	Doctoroff, Tom
Format:	Book
Language:	English
Published:	New York, N.Y. : Palgrave Macmillan, 2005.
Edition:	1st ed.
Subjects:	Consumers > China > Attitudes. Consumers' preferences > China. Intercultural communication > China. Communication and culture > China. Marketing > China.

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