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Bayesian statistics and marketing /

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Bibliographic Details
Main Author: Rossi, Peter E. (Peter Eric), 1955-
Other Authors: Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, [2005]
Series:Wiley series in probability and statistics.
Subjects:
Marketing research > Mathematical models.
Marketing > Mathematical models.
Bayesian statistical decision theory.
Online Access:Table of contents
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