Bayesian statistics and marketing /

Bibliographic Details
Main Author:	Rossi, Peter E. (Peter Eric), 1955-
Other Authors:	Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, [2005]
Series:	Wiley series in probability and statistics.
Subjects:	Marketing research > Mathematical models. Marketing > Mathematical models. Bayesian statistical decision theory.
Online Access:	Table of contents

Table of contents

West Campus Library: Stacks