Consumer-centric category management : how to increase profits by managing categories based on consumer needs /
| Corporate Author: | A.C. Nielsen Company |
|---|---|
| Other Authors: | Karolefski, John, Heller, Al |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
[2006]
|
| Subjects: | |
| Online Access: | Table of contents |
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