Consumer-centric category management : how to increase profits by managing categories based on consumer needs /

Bibliographic Details
Corporate Author:	A.C. Nielsen Company
Other Authors:	Karolefski, John, Heller, Al
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2006]
Subjects:	Retail trade > Management. Consumers' preferences.
Online Access:	Table of contents

Table of contents

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