Consumer-centric category management : how to increase profits by managing categories based on consumer needs /

Bibliographic Details
Corporate Author: A.C. Nielsen Company
Other Authors: Karolefski, John, Heller, Al
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2006]
Subjects:
Online Access:Table of contents

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a22000004a 4500
001 in00002092821
005 20151102162013.0
008 050705s2006 njua 001 0 eng
010 |a  2005021556 
020 |a 0471703591 (cloth) 
024 3 |a 9780471703594 
035 |a (OCoLC)ocm61228602 
040 |a DLC  |c DLC  |d TXA  |d UtOrBLW 
042 |a pcc 
049 |a TXAM 
050 0 0 |a HF5429  |b .K296 2006 
082 0 0 |a 658.7/8  |2 22 
110 2 |a A.C. Nielsen Company. 
245 1 0 |a Consumer-centric category management :  |b how to increase profits by managing categories based on consumer needs /  |c AC Nielsen, with John Karolefski and Al Heller. 
264 1 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c [2006] 
264 4 |c ©2006 
300 |a xi, 356 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index. 
650 0 |a Retail trade  |x Management. 
650 0 |a Consumers' preferences. 
700 1 |a Karolefski, John. 
700 1 |a Heller, Al. 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/ecip0516/2005021556.html  |t 0 
994 |a C0  |b TXA 
948 |a cataloged  |b h  |c 2006/1/12  |d c  |e bwalker  |f 12:40:16 pm 
999 |a MARS 
999 f f |s e6d69ee5-8265-3b97-9f36-c68ef4ec4a57  |i 3c1d292a-ca44-3562-8000-aee5cd262c8d  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5429 .K296 2006  |h Library of Congress classification  |i unmediated -- volume  |m A14833184717 
998 f f |a HF5429 .K296 2006  |t 0  |l Remote Storage