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Consumer-centric category management : how to increase profits by managing categories based on consumer needs /

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Bibliographic Details
Corporate Author: A.C. Nielsen Company
Other Authors: Karolefski, John, Heller, Al
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2006]
Subjects:
Retail trade > Management.
Consumers' preferences.
Online Access:Table of contents
Description
Item Description:Includes index.
Physical Description:xi, 356 pages : illustrations ; 24 cm.
ISBN:0471703591 (cloth)