A.C. Nielsen Company, Karolefski, J., & Heller, A. (2006). Consumer-centric category management: How to increase profits by managing categories based on consumer needs. John Wiley & Sons.
Chicago Style (17th ed.) CitationA.C. Nielsen Company, John Karolefski, and Al Heller. Consumer-centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs. Hoboken, N.J.: John Wiley & Sons, 2006.
MLA (9th ed.) CitationA.C. Nielsen Company, et al. Consumer-centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs. John Wiley & Sons, 2006.
Warning: These citations may not always be 100% accurate.