ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

Bibliographic Details
Main Author: Wreden, Nick
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, [2005]
Subjects:
Online Access:Table of contents
Contributor biographical information
Publisher description
Description
Physical Description:vii, 240 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [227]-233) and index.
ISBN:0749444657
9780749444655
0749443057
9780749443054