ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

Bibliographic Details
Main Author:	Wreden, Nick
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Kogan Page, [2005]
Subjects:	Brand name products > Management. Branding (Marketing) Marketing. Relationship marketing. Customer relations. Merken. Management.
Online Access:	Table of contents Contributor biographical information Publisher description

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