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Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Bibliographic Details
Corporate Author: Kellogg School of Management
Other Authors: Tybout, Alice M., Calkins, Tim
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, [2005]
Subjects:
Brand name products.
Branding (Marketing)
Brand name products > Management.
Customer relations > Management.
Online Access:Table of contents
Description
Physical Description:xvii, 334 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471690163 (cloth)