Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Bibliographic Details
Corporate Author:	Kellogg School of Management
Other Authors:	Tybout, Alice M., Calkins, Tim
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2005]
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. Customer relations > Management.
Online Access:	Table of contents

Table of contents

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