Cover Image

The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies /

Bibliographic Details
Main Author: Stroud, Dick
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, 2005.
Subjects:
Marketing.
Middle-aged consumers > Attitudes.
Older consumers > Attitudes.
Description
Item Description:"In association with OMD."
Includes index.
Physical Description:xvi, 314 pages : illustrations ; 24 cm.
ISBN:0749442581