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The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies /

Bibliographic Details
Main Author: Stroud, Dick
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, 2005.
Subjects:
Marketing.
Middle-aged consumers > Attitudes.
Older consumers > Attitudes.

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Holdings details from Remote Storage
Call Number: HF5415 .S874 2005
 
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HF5415 .S874 2005 Available