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The power of the purse : how smart businesses are adapting to the world's most important consumers --- woman /

Bibliographic Details
Main Author: Warner, Fara
Format: Book
Language:English
Published: Upper Saddle River, NY : Pearson Education, Inc., 2006.
Subjects:
Women consumers.
Marketing.
Marketing > Case studies.

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Holdings details from Remote Storage
Call Number: HF5415.32 .W37 2006
 
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HF5415.32 .W37 2006 Available