A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli /
| Main Author: | |
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| Format: | Thesis Microform eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified] ;
[2004]
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| Subjects: |
| Item Description: | Microform. |
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| Physical Description: | ix, 228 leaves : illustrations Also available online (PDF file) by a subscription to the set or by purchasing the individual file. |
| Bibliography: | Includes bibliographical references (leaves 167-177). |