A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli /

Bibliographic Details
Main Author:	Potwarka, Luke Richard
Format:	Thesis Microform eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; [2004]
Subjects:	Sports sponsorship > Canada. College sports > Canada. Sports spectators > Canada.

Evans: Microforms Fiche (3rd floor)