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Managing product innovation /

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Bibliographic Details
Other Authors: Woodside, Arch G.
Format: Book
Language:English
Published: Amsterdam ; Oxford : Elsevier JAI, 2005.
Series:Advances in business marketing & purchasing ; v. 13.
Subjects:
New products > Management.

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Call Number: HF5415.153 .M335 2005
 
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HF5415.153 .M335 2005 Available