Creating breakthrough products : innovation from product planning to program approval /

Bibliographic Details
Main Author:	Cagan, Jonathan, 1961-
Other Authors:	Vogel, Craig M.
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Prentice Hall PTR, [2002]
Series:	Financial Times Prentice Hall books.
Subjects:	New products. Production planning. Product management. Marketing research. Produits nouveaux. Produits nouveaux > Commercialisation. Produits nouveaux > Conception.

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