Brand choice : revealing customers' unconscious-automatic and strategic thinking processes /

Bibliographic Details

Main Author:	Trappey, Randolph J.
Other Authors:	Woodside, Arch G.
Format:	Book
Language:	English
Published:	Houndmills [England] ; New York : Palgrave Macmillan, 2005.
Subjects:	Brand choice. Consumers' preferences. Cognition. General factor (Psychology) Motivation research (Marketing)