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An assessment of sponsorship objectives and successful mechanisms as perceived by corporate sponsors of NCAA Division I-A athletic departments /

Bibliographic Details
Main Author: McElrath, Mark B.
Format: Thesis Microform eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 2002.
Subjects:
Sports > United States > Marketing.
Sports sponsorship > United States.
College sports > Economic aspects > United States.
National Collegiate Athletic Association. > Division I.

Evans: Microforms Fiche (3rd floor)

Holdings details from Evans: Microforms Fiche (3rd floor)
Call Number: GV716 M34 2002a
 
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GV716 M34 2002a Available