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An analysis of consumers' recall and recognition of ambush marketing in the 2004 NCAA Division-I Men's Basketball Championship /

Bibliographic Details
Main Author: Byon, Kun-Wung
Format: Thesis Microform eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 2004.
Subjects:
College sports > United States > Marketing.
Sports sponsorship > United States.
National Collegiate Athletic Association. > Division I.
Mass media and sports > United States.

Evans: Microforms Fiche (3rd floor)

Holdings details from Evans: Microforms Fiche (3rd floor)
Call Number: GV350 .B96 2004a
 
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GV350 .B96 2004a Available