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Global marketing and advertising : understanding cultural paradoxes /

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Bibliographic Details
Main Author: Mooij, Marieke K. de, 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, [2005]
Edition:2nd ed.
Subjects:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.
Online Access:Table of contents

Internet

Table of contents

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.127 .M66 2005
 
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HF5415.127 .M66 2005 Available