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Advances in electronic marketing /

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"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Bibliographic Details
Other Authors: Clarke, Irvine, 1961-, Flaherty, Theresa, 1968-
Format: Book
Language:English
Published: Hershey, PA : Idea Group Pub., [2005]
Subjects:
Internet marketing.
Internet advertising.
World Wide Web.
Online Access:Table of contents
Description
Summary:"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Physical Description:xv, 318 pages : illustrations ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1591403219 (h/c)
1591403227 (s/c)
1591403235 (ebook)