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Online consumer psychology : understanding and influencing consumer behavior in the virtual world /

Bibliographic Details
Other Authors: Haugtvedt, Curtis P., 1958-, Machleit, Karen A., Yalch, Richard
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Series:Advertising and consumer psychology.
Subjects:
Consumer behavior.
Internet advertising.
Electronic commerce.
Online Access:Table of contents
Description
Physical Description:xx, 551 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0805851542 (case : alk. paper)
0805851550 (pbk. : alk. paper)