Online consumer psychology : understanding and influencing consumer behavior in the virtual world /

Bibliographic Details

Other Authors:	Haugtvedt, Curtis P., 1958-, Machleit, Karen A., Yalch, Richard
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Series:	Advertising and consumer psychology.
Subjects:	Consumer behavior. Internet advertising. Electronic commerce.
Online Access:	Table of contents