Marketing across cultures /

Bibliographic Details
Main Author:	Usunier, Jean-Claude
Other Authors:	Lee, Julie, 1948-
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Financial Times/Prentice Hall, 2005.
Edition:	4th ed.
Subjects:	Export marketing > Social aspects. International business enterprises > Social aspects. Intercultural communication.

Remote Storage