The loyalty advantage : essential steps to energize your company, your customers, your brand /

Bibliographic Details
Main Author:	Durkin, Dianne M., 1947-
Format:	Book
Language:	English
Published:	New York : AMACOM, American Management Association, 2005.
Subjects:	Employee motivation. Employee loyalty. Organizational commitment. Interpersonal communication.
Online Access:	Table of contents

Table of Contents:

Loyalty then and now
The evolving workforce
What loyalty means to business
What is the loyalty factor?
Employees, the new strategic alliance
Loyal employees are your number one marketing tool
The loyalty factor and the brand
Five essential steps to productivity and profitability
The first essential step : assess your company's present status and target your stress points
The second essential step : create focus and strategy through shared vision, values, and positioning
The third essential step : use communication to develop credibility and support
The fourth essential step : establish an infrastructure for success
The fifth essential step : foster ongoing success through continuous evaluation and feedback
The role of leadership
Loyalty and change management
Loyalty in times of crisis
Some of our favorite stories : the loyalty factor at work.