How to develop a strategic marketing plan : a step by step guide /

Bibliographic Details
Main Author:	Paley, Norton
Format:	Book
Language:	English
Published:	Boca Raton, Fla : St. Lucie Press, 2000.
Subjects:	Marketing > Decision making. Marketing > Planning. Marketing > Prise de décision. Marketing stratégique. Planification stratégique.

Description
Item Description:	Includes index.
Physical Description:	xxx, 372 pages : illustrations ; 24 cm. + 1 computer disk (3 1/2 in.)
Format:	System requirements for accompanying computer disk: Microsoft word 95 or higher.
ISBN:	1574442694 (alk. paper)