How to develop a strategic marketing plan : a step by step guide /

Bibliographic Details
Main Author:	Paley, Norton
Format:	Book
Language:	English
Published:	Boca Raton, Fla : St. Lucie Press, 2000.
Subjects:	Marketing > Decision making. Marketing > Planning. Marketing > Prise de décision. Marketing stratégique. Planification stratégique.

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