Complaint management : the heart of CRM /

Bibliographic Details
Main Author:	Stauss, Bernd
Other Authors:	Seidel, Wolfgang, 1935-
Format:	Book
Language:	English
Published:	Cincinnati : Thompson/South-Western, [2004]
Edition:	1st ed.
Subjects:	Consumer complaints. Customer relations > Management.
Online Access:	Table of contents

Description
Item Description:	"American Marketing Association."
Physical Description:	x, 310 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 298-303) and index.
ISBN:	0324202644 (alk. paper)