Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /

Bibliographic Details
Main Author:	Jaffe, Joseph, 1970-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2005]
Subjects:	Advertising > Psychological aspects. Customer relations. Target marketing. Advertising > Technological innovations. Interactive marketing. Non-traditional advertising.
Online Access:	Table of contents

Description
Physical Description:	xix, 284 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471718378 (cloth)