Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /

Bibliographic Details
Main Author:	Jaffe, Joseph, 1970-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2005]
Subjects:	Advertising > Psychological aspects. Customer relations. Target marketing. Advertising > Technological innovations. Interactive marketing. Non-traditional advertising.
Online Access:	Table of contents

Table of contents

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