APA (7th ed.) Citation

Jaffe, J. (2005). Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Jaffe, Joseph. Life After the 30-second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising. Hoboken, N.J.: John Wiley & Sons, 2005.

MLA (9th ed.) Citation

Jaffe, Joseph. Life After the 30-second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising. John Wiley & Sons, 2005.